American Dream

Global lifestyle brand MINISO has collaborated with Chiikawa, one of the most popular character brands in Japan today, to spread new fun and joy to customers in the U.S. Chiikawa, born from a social media manga and named for the main character meaning “something small and cute,” has become a pop-culture phenomenon across Japan and Asia. Known for its cute and comforting art style, the beloved Chiikawa along with friends Hachiware and Usagi are coming to an exclusive pop-up store in East Rutherford, New Jersey, November 2024.

The MINISO X Chiikawa pop-up will debut at American Dream, New Jersey’s premiere entertainment, dining and retail destination. The beautiful free-standing pop-up will allow customers to step into the adorable world of Chiikawa and purchase exclusive co-branded products from Saturday, November 23^rd through Sunday, December 8^th.

With an enchanting design, including a massive Chiikawa figure on the roof, and featuring comic inspired images, the pop-up store will carry nearly 100 offerings, including cute plush toys, bags, stationery, and various lifestyle products, making it the most comprehensive collection of MINISO x Chiikawa merchandise in the U.S.

Pop Up Details:

Location: American Dream (The MINISO X Chiikawa pop-up will be located at the Merlin Court.)

Store Hours: Monday - Thursday: 11:00 AM – 9:00 PM; Friday & Saturday: 11:00 AM – 10:00 PM; Sunday: 11:00 AM – 7:00 PM

This is the third MINISO x Chiikawa pop-up store to be unveiled in the United States. The first debuted on the East Coast at Tangram Shopping Mall in Flushing Queens, New York on August 9, 2024, and the second debuted at Irvine Spectrum Center in Irvine, California on September 7, 2024.